Etincelle
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Etincelle

Beyond manual.

Finished systems for your business. Not billable hours.

Start a project
1
About

We are an AI operations studio. We deliver finished systems — not decks, not proposals, not retainers that drag on. If your business runs on manual work, we replace it with something that runs itself.

8+
Hrs/week saved per client
5
Days average to go live
100%
Fixed pricing
100%
Ownership
2
Process

We build your systems with the same rigor you bring to your craft.

i.

Audit

We map your current tools, workflows, and time drains. One call, no fluff.

ii.

Design

We architect the system — dashboards, automations, AI tools — tailored to your operations.

iii.

Build

We develop and ship in days, not months. You see progress every step of the way.

iv.

Test & Iterate

We measure what matters and fine-tune until the system runs flawlessly.

v.

Launch

Your system goes live. You own everything — no retainer traps.

vi.

Support

Ongoing maintenance and improvements to keep your system ahead of the curve.

a.b.
a.b.

We build operations dashboards, workflow automation, AI-powered tools, and complete digital redesigns for Toronto businesses that want to replace manual work with systems that run themselves.

3
Pricing

You pay for the system. Not the clock.

Fixed price. Delivered in days. You own everything.

Project
$1,999CAD

A complete system — designed, built, and delivered in days. You own everything.

  • Full audit of your current operations
  • Custom dashboard, automation, or website
  • Delivered in 5 business days
  • 100% ownership — code, designs, accounts
  • No retainer, no lock-in
Start a project
Support
$199CAD/month

Keep your system running and improving. Optional after any project delivery.

  • Ongoing maintenance & bug fixes
  • Monthly performance check-ins
  • Priority response within 24 hours
  • System updates & improvements
  • Cancel anytime — no contracts
Add support
4
Why us

Not a traditional agency. Here's why it matters.

We're an AI-native studio built for speed, outcomes, and ownership.

done

Outcomes, not hours

DELIVERY

You pay for a finished working system — not a monthly retainer that keeps you dependent. The system runs whether we're involved or not.

AI-native speed

SPEED

We ship in days, not months. Our workflows are built on AI tools so we move at a pace traditional agencies can't match.

yours

Full ownership

OWNERSHIP

Everything we build is yours. Code, designs, accounts, credentials. No vendor lock-in, no proprietary platforms.

553m

Toronto-focused

LOCAL

We understand the Toronto service business landscape. Restaurants, studios, salons, gyms — we know what works.

5
Works

Selected projects

12

Berry Fertility

FINTECH

A modern fertility platform that supports patients and supercharges clinics.

North Trials

FINTECH

Cutting edge technology to connect cancer patients with clinical trials.

t₀t₁t₂

Relay

DATA HEALTH

A tool for teachers to create assessments customized to their students and curriculum.

View all works
6
FAQ

Common questions, straight answers

Everything you need to know before we start building.

Service businesses in Toronto — restaurants, photo studios, salons, gyms, retail shops, clinics. Anyone whose online presence isn't converting visitors into customers, or whose operations are eating up hours that should be spent on clients.

Most projects go live within 5 business days. We move fast because we use AI-native tools and proven systems — no committees, no scope creep.

Per project with a fixed price. You know exactly what you're paying before we start. No surprise invoices, no retainer lock-ins.

You own everything. The system runs whether we're involved or not. If you want ongoing support, we offer optional monthly plans.

Absolutely. We integrate with whatever you already use — Google Workspace, Notion, Airtable, Shopify, Square, and hundreds more via APIs and automation platforms.

Start creating

Tell us what's eating your week. We'll tell you exactly what we'd build and what it costs — on the first call.

BN
Bryan Nakache
Founder

Or email us directly at hello@etincellelabs.com

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